Troy has a company called Soflo Supply, which is one of the biggest reselling paid groups in its industry. They teach you how to make money online reselling profitable items such as shoes, clothes, and anything you can profit from.
Our agency was tasked with growing the social media presence of Soflo supply in the sneaker industry. The client had a following of only 600 on Instagram when they first approached us. He didn’t have much time to allocate to social media as he wanted to focus on his business. Through a combination of organic growth strategies and monetization tactics, we were able to increase their following to over 120,000 in just a year & gain him more business while Troy focused on his business.
In order to grow an audience and community that you can profit from, you first have to get discovered.
Getting discovered means getting views. This is how we gained him millions of views:
Identify the target audience: Understanding the demographic, interests, and pain points of the target audience is crucial to creating content that resonates with them and goes viral.
Trending topics: Stay up-to-date on current events and popular topics, both within the industry and in the wider cultural sphere, and consider how they can be incorporated into the content.
Competitor research: Analyze the content strategies of competitors and industry leaders to see what’s working for them and identify potential gaps that can be filled.
Customer feedback: Engage with the audience through comments, surveys, and focus groups to understand what they want to see and what topics they find most interesting.
Social listening: Use social listening tools to track conversations and see what topics are resonating with people online. This can help identify potential content ideas that are likely to go viral.
Utilize data and analytics: Analyze the performance of past content, including engagement rates, shares, and views, to determine what resonates with the target audience and inform future content creation.
The results of our efforts were significant. In just 3-4 months, Troy’s following grew from 600 to over 120,000. This translated into an increase in sales, as well as a higher brand awareness and engagement on their Instagram profile.
The success of this case study demonstrates the power of a well-executed social media marketing strategy. By utilizing a combination of organic growth tactics and targeted advertising, we were able to significantly increase the client’s following on Instagram and drive real business results.